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Industry Updates

Discover a match made in heaven: How Neolea supports Pavilions' strategy to offer unique, high quality deli products

In the world of natural foods, the right blend of quality, presentation, and genuine passion can transform a simple grocery shelf into a showcase of culinary art. This was the essence of our recent conversation with Deborah Jones, sales manager for deli prepared foods at Pavilions, as we discussed the integration of Neolea's products into Pavilions' stores.

Initial Impressions

Deborah's journey with Neolea began not just with a product, but with an experience. The initial draw was the packaging—eye-catching and distinct. However, it was the educational piece that truly captivated her, a comprehensive introduction to the essence and uniqueness of Neolea’s olive oil:

"From the presence of the packaging and then once engaged in the educational piece that Bart and Daan presented of the olive oil of the tasting and understanding the essence of the olive oil and its uniqueness it was very intriguing. That was the first thing that captured me and just the delicate velvety experience of Neolea's olive oil, captured me, that was in, I was all in."

The introduction of Neolea's salts, especially the citrus variant, further solidified her interest, proving versatile across various culinary applications:

"Then the salts, wow, that just blew it overboard. I don’t know which one I tried first but what captured me all the way was the citrus. That citrus can be used, from a simple ingredient or to top off a salad or even on sweets, I was completely intrigued."

Customer Feedback and Trends

The response from Pavilions' customers has been overwhelmingly positive. Demonstrations have proven highly effective, drawing significant praise and sales:

"Anytime our team demos, they get great feedback and sell most units. We just need to get them on a cadence of demoing."

In discussing industry trends, Deborah emphasizes quality and consistency as pivotal to customer satisfaction and retail success:

"Our customers care about quality and expect quality. You have to start with quality. We must be consistent in our marketplace specialty format at Pavilions, of course at the right price." She envisions Pavilions as a unique marketplace, akin to a "Disneyland for foodies," driven by an unwavering commitment to quality and uniqueness.

Aligning with Neolea's Vision

Neolea's focus on superior quality perfectly aligns with Deborah’s strategic vision for Pavilions, particularly in delivering a premium product that meets consumer expectations for health benefits and exceptional culinary experiences:

"Neolea falls right in my strategy and vision for Pavilions."

Marketing and Product Discovery

Effective marketing strategies, according to Deborah, involve direct engagement. Demonstrations and tastings, coupled with storytelling through social media collaborations, play crucial roles:

"Demoing and tasting, getting product in hand is definitely the best way. But it’s also about getting the story out."

Our conversation with Deborah Jones not only showcases the successful integration of Neolea products into Pavilions but also reflects a broader trend towards quality and uniqueness in the consumer market. Her narrative underscores the importance of maintaining product quality, engaging marketing, and creating an exceptional customer experience in today’s competitive retail landscape.